Lifestyle International Holdings Limited (together with its subsidiaries, the“Group”) is a Hong Kong-based premier retail operator that specializes in the operation of mid to upper-end department stores in Hong Kong. The Group’s two SOGO stores in Hong Kong including the flagship store in Causeway Bay ("SOGO CWB"), the largest and leading department store in Hong Kong, as well as the Tsim Sha Tsui store. With a well-tailored merchandise and service portfolio, the SOGO stores have established themselves as the favorite shopping destinations among tourists and local consumers in Hong Kong. Characterized by the ‘onestop shopping’ concept with unparalleled brand equity, the Group’s department stores offer a wide variety of goods ranging from daily necessities to luxury products as well as personal care services, such as beauty salons, in a comfortable shopping environment.
Following the Group’s disposal of its entire stake in Lifestyle Properties in April 2017, the Group engages principally in department store operations and property development and investment in Hong Kong. To further cement SOGO CWB’s position as one of the iconic landmarks in Hong Kong, the Group has launched in October 2017 the CVISION, an imposing outdoor full-HD LED advertising screen at the building façade of the SOGO CWB store, which shall greatly enhance the effectiveness of the Group’s advertising activities. The Group also has a new project in the pipeline to fuel its future growth. As part of its efforts to capture the untapped customer base in the East Kowloon area, the Kai Tak Project commenced ground breaking works in December 2017, marking the start of construction for the two commercial blocks that at completion in 2022, will host a new SOGO department store along with other commercial entertainment and dining facilities in the new Kai Tak development area.